Customer-focused content and information architecture for digital products and services

Where we can help

Discovery phase

  • analyse customer and user needs through research, interviews and data
  • understand the context of your organisation, talking to your stakeholders
  • analyse current performance and help you set success measures
  • get a deep understanding of your content through inventories and audits

Content strategy

  • define your content requirements
  • develop a content strategy for creating and managing your content
  • work with you to develop processes for effective content governance
  • implement and improve your CMS workflows

Information architecture

  • create sitemaps to help visualise your information structure
  • test navigation and labelling through card sorting and tree testing
  • build taxonomies to let you categorise content – and help you implement them

UI development

  • create the UI labels and help text
  • provide design recommendations to make your content both findable and navigable
  • create wireframes to visualise customer interactions

SEO/Internal search engine improvements

  • optimise your site for external/internal search
  • set up Google Analytics reporting
  • help you get the most from your internal search technology (e.g. results display, indexing, best links, stemming, stopwords, whitelists)

Previous clients

We have worked with companies including the BBC, Government Digital Service (gov.uk), Trinity Mirror Digital, Citizens Advice across IA, content strategy, CMS, search and metadata projects.

Contact

If you have a project that you’d like to discuss, please contact:

Gaynor Burns

Email: contact@burns-bright.com